"NO LIMIT!" is the new brand slogan.
USJ Marketing Director Ayumu Yamamoto says... If Disney is the dreamworld then USJ is the wake world where we will energize you and make you feel alive #SuperNintendoWorld
During a press briefing on Tuesday, Universal Studios Japan and Nintendo teased the new Super Nintendo World theme park, due to open ahead of the 2020 Tokyo Olympics. Thierry Coup, the chief creative officer of Universal Creative, described the attraction as a "life-size, living video game."
Visitors to the park are expected to get an electronic wristband called a "Power-Up Band," which will apparently allow them to collect coins and compete with other visitors in tandem with an app on their phone. It's possible augmented reality will form part of the experience.
The Bloomberg reporter Kurumi Mori was at the briefing and shared a picture of the wristbands.
Super Nintendo World will use tech + smartphone app Wearable wrist bands called the "Power Up Band" will make you feel like you're part of the game world You can collect digital coins and compete with others #SuperNintendoWorld #MarioKart
Bloomberg reports that the attraction has been developed with the help of the legendary Super Mario creator Shigeru Miyamoto and will feature familiar locations from the Mario universe like the Mushroom Kingdom, Peach's Castle, and Bowser's Fortress.
Nintendo also released a music video as a kind of trailer for "Super Nintendo World," although it doesn't give a particularly concrete idea of what the park will look like in real life.
Universal has previously confirmed there will be a Mario Kart ride in the park, and, according to Bloomberg, visitors will also be given a mission to retrieve a golden mushroom from Bowser Jr.
Once Osaka's Super Nintendo World has opened, further parks are planned in Los Angeles; Orlando, Florida; and Singapore, though no opening dates have been tied to these projects.