Vision:  To be the channel of choice for Video Game distribution to Latin America and the Caribbean.

Mission: To offer our clients the selection, service and pricing needed to allow them to increase their market share and grow within the industry.

Core Values: To serve with honesty and respect.


These are the values that have driven our company’s success for the past 20 years and will continue to be the philosophy of ROLA Games, and with over 20 years experience in the Video Game industry, ROLA Games will continue to provide superior service, competitive pricing, unmatched industry knowledge, and logistical expertise.



1989       Game Quest retail stores and distribution opens
1999       Acquired It’s About Games operations in Ohio
2001        Sold retail stores to EB Games
2007       Proximo Games established
2008       Miami distribution in center in Doral opens
2012       Proximo Games sold to a Brazilian Investment Firm
2012       LATAM Games LLC established
2018       ROLA GAMES is launched

In 2012, we were proud to announce the launch of our operations under the new name LATAM Games.  With LATAM’s inception, a new era in video games distribution is born in South Florida.  Based in Miami, FL, LATAM Games will draw on its wide-ranging and diversified experience in the video games arena as it acts as a games distributor. It will serve the needs of video game retailers, renters, online merchants, importers, and duty-free stores in various countries in Latin America. Having already gained the confidence of significant “name brand” gaming publishers, Rola Games retains the right for distribution several major game publishers for Latin America.



ROLA Games services are designed to meet the needs for any Latin American business who currently sells video games or exploring adding the category. This includes specialty stores, mass merchants, distributors, importers, brokers, and e-commerce.  As our goal is to be your partner in building your video game business, our support does not stop once your product leaves the building, Our services include:

  1. Complete Video Game assortment including New Releases, Best Seller and Catalog titles
  2. Value Price and Bundle Programs
  3. Consolidation and Logistical Support
  4. Online and Print Marketing Support
  5. In-store POP, Signing, and Category Management Support
  6. Industry and Product Research


For additional information on our services CLICK HERE.


Not a current ROLA Games customer?  Please complete a New Customer application and a ROLA Games representative will contact you shortly so together we can build your video game sales. CLICK HERE.

Upcoming Titles
Ice Age: Scrat's Nutty Adventure
Available Oct 18, 2019
UPC: 819338021089
Plants Vs Zombies Garden Warfare 3
Available Oct 18, 2019
UPC: 014633373066
Mario & Sonic at the Olympic Games: Tokyo 2020
Available Nov 14, 2019
UPC: 010086770094
Tokyo Ghoul: Re Call to Exist
Available Nov 15, 2019
UPC: 722674122016